Tailrd.
Fashion redefined
Tailrd.
Fashion redefined
ROLE
ROLE
UX Design
UX Design
duration
duration
THREE MONTHS
THREE MONTHS
PROJECT
PROJECT
personal
personal
type
type
browser extension & website
browser extension & website
prototype
watch demo
watch demo
project overview
project overview
As the UX Designer for Tailrd, I led the development of this innovative sustainable fashion plugin from ideation through to its final design. My role encompassed every stage of the project, including user research, design, and testing, to ensure Tailrd empowers users to make more eco-friendly, ethically conscious, and animal-friendly fashion choices. I crafted a user-centered experience by defining key features, designing intuitive interfaces, and integrating feedback to enhance usability. Tailrd aims to combat fast fashion by helping users shop sustainably while aligning with ethical principles, and its design reflects a thorough understanding of user needs and responsible fashion practices.
As the UX Designer for Tailrd, I led the development of this innovative sustainable fashion plugin from ideation through to its final design. My role encompassed every stage of the project, including user research, design, and testing, to ensure Tailrd empowers users to make more eco-friendly, ethically conscious, and animal-friendly fashion choices. I crafted a user-centered experience by defining key features, designing intuitive interfaces, and integrating feedback to enhance usability. Tailrd aims to combat fast fashion by helping users shop sustainably while aligning with ethical principles, and its design reflects a thorough understanding of user needs and responsible fashion practices.
meet tailrd
meet tailrd
meet tailrd
meet tailrd
Tailrd is a browser extension designed to guide users towards more sustainable, ethical, and animal-conscious fashion choices while shopping online. It seamlessly integrates into the user's browsing experience, offering real-time insights on the sustainability of clothing items, brands, and retailers. Tailrd provides users with personalized recommendations based on their shopping habits, helps them discover brands that align with their values, and offers tips on reducing their environmental impact. By making informed choices more accessible, Tailrd empowers users to combat fast fashion and contribute to a more responsible fashion industry.
Tailrd is a browser extension designed to guide users towards more sustainable, ethical, and animal-conscious fashion choices while shopping online. It seamlessly integrates into the user's browsing experience, offering real-time insights on the sustainability of clothing items, brands, and retailers. Tailrd provides users with personalized recommendations based on their shopping habits, helps them discover brands that align with their values, and offers tips on reducing their environmental impact. By making informed choices more accessible, Tailrd empowers users to combat fast fashion and contribute to a more responsible fashion industry.
DESIGN THINKING
01. Empathize
Observe
Understand the market
Understand the user
02. Define
Articulate user problem areas
Outline business requirements
03. Ideate
Conceptualize the journey
Brainstorm solutions
Visualize navigation
04. Design
Sketch ideas
Build frameworks
Prototype the vision
05. Test
Gather insights
Analyze feedback
Iterate solutions
01. Empathize
Observe
Understand the market
Understand the user
02. Define
Articulate user problem areas
Outline business requirements
03. Ideate
Conceptualize the journey
Brainstorm solutions
Visualize navigation
04. Design
Sketch ideas
Build frameworks
Prototype the vision
05. Test
Gather insights
Analyze feedback
Iterate solutions
01. Empathize
Observe
Understand the market
Understand the user
02. Define
Articulate user problem areas
Outline business requirements
03. Ideate
Conceptualize the journey
Brainstorm solutions
Visualize navigation
04. Design
Sketch ideas
Build frameworks
Prototype the vision
05. Test
Gather insights
Analyze feedback
Iterate solutions
EMPATHIZE
EMPATHIZE
Problem
Problem
In a world where fast fashion is starting to seem like the only option, consumers struggle to find and purchase sustainable alternatives.
To combat fast fashion and reduce their l impact, consumers need a way to effortlessly discover and buy sustainable fashion options.
In a world where fast fashion is starting to seem like the only option, consumers struggle to find and purchase sustainable alternatives.
To combat fast fashion and reduce their l impact, consumers need a way to effortlessly discover and buy sustainable fashion options.
Objective
Objective
Increase awareness and educate users about the impacts of their fashion choices
Simplify sustainable shopping
Connect users with ethical brands
Promote conscious consumerism
Increase awareness and educate users about fast fashion impacts
Simplify sustainable shopping
Connect users with ethical brands
Promote conscious consumerism
Increase awareness and educate users about the impacts of their fashion choices
Simplify sustainable shopping
Connect users with ethical brands
Promote conscious consumerism
Proposed Solution
Proposed Solution
Provide real-time insights on the environmental and ethical impact of fashion items as users browse online
Suggest sustainable alternatives whenever users browse fast fashion items
Tailor shopping suggestions to users' fashion preferences and values
Provide real-time insights on the environmental and ethical impact of fashion items as users browse online
Suggest sustainable alternatives whenever users browse fast fashion items
Tailor shopping suggestions to users' fashion preferences and values
Did you know?
Did you know?
EXPLORING OUR COMPETITORS
EXPLORING OUR COMPETITORS
01.
Good On You
Good On You
Creating a world where it's easy for anyone, anywhere to buy better.
Extensive educational and promotional content
Gaps in brand coverage limits function
The website's user-friendly interface and informative content make it easy for users to navigate and learn about sustainable fashion practices. However, its weaknesses include a limited database of brands, particularly for smaller or niche labels, and occasional inconsistencies in brand ratings, which can lead to confusion and consumer distrust. Good On You is a strong product for promoting conscious consumerism but could benefit from broader brand coverage and more balanced criteria.
The website's user-friendly interface and informative content make it easy for users to navigate and learn about sustainable fashion practices. However, its weaknesses include a limited database of brands, particularly for smaller or niche labels, and occasional inconsistencies in brand ratings, which can lead to confusion and consumer distrust. Good On You is a strong product for promoting conscious consumerism but could benefit from broader brand coverage & more balanced criteria.
02.
Shade by Shady Club
Shade by Shady Club
Sustainable fashion altneratives
Uses 3rd-party research to sift through insider information and present trustworthy data
Corresponding website lacks UI appeal and a comprehensive visual design system
A key strength of Shade is the seamless integration of the extension with popular online shopping platforms. This provides users with instant information about the sustainability credentials of brands without disrupting their shopping experience. However, the website's content appears largely overwhelming due to the extensive amount of information presented, which could deter less experienced users from using the product.
UNDERSTANDING THE USER
UNDERSTANDING THE USER
Identify Challenges
Identify Challenges
Investigate consumers' current barriers they face to making sustainable and informed purchasing decisions.
Investigate consumers' current barriers they face to making sustainable and informed purchasing decisions.
Explore Behavior
Explore Behavior
Understand consumers' current online shopping behaviors, habits, and attitudes, along with their potential motivation for making eco and ethically friendly shopping decisions.
Understand consumers' current online shopping behaviors, habits, and attitudes, along with their potential motivation for making eco and ethically friendly shopping decisions.
Determine Preferences
Determine Preferences
Understand consumers' preferences when shopping online for clothing products overall (sustainable or not).
Identify needs that must be met in order to make informed purchasing decisions.
Understand consumers' preferences when shopping online for clothing products overall (sustainable or not).
Identify needs that must be met in order to make informed purchasing decisions.
survey creation
survey creation
To address the key research goals defined above, I delved into the process of developing a survey aimed at understanding the target users of Tailrd. Following question creation, I conducted a survey with 24 participants, primarily within the 25-34 age range, with an annual income between $75-100k. This survey provided crucial data to inform the design and functionality of Tailrd, ensuring it meets the needs and preferences of users.
To address the key research goals defined above, I delved into the process of developing a survey aimed at understanding the target users of Tailrd. Following question creation, I conducted a survey with 24 participants, primarily within the 25-34 age range, with an annual income between $75-100k. This survey provided crucial data to inform the design and functionality of Tailrd, ensuring it meets the needs and preferences of users.
key insights
key insights
After analyzing the survey results, I was able to identify key insights necessary to fully understand Tailrd's target audience and how the product can present as a solution to its users.
After analyzing the survey results, I was able to identify key insights necessary to fully understand Tailrd's target audience and how the product can present as a solution to its users.
Purchasing Influence
Purchasing Influence
Price of clothing influenced almost 100% of participants' purchasing decisions
Price of clothing influenced almost 100% of participants' purchasing decisions
Sustainability Awareness
Sustainability Awareness
Sustainability when shopping for clothing influenced only 25% of participants
Sustainability when shopping for clothing influenced only 25% of participants
Price Consciousness
Price Consciousness
73% of participants find sustainable fashion to be too expensive, and the main challenge when trying to shop more consciously
73% of participants find sustainable fashion to be too expensive, and the main challenge when trying to shop more consciously
Review Reliance
Review Reliance
Over 90% of participants rely on product reviews before making clothing purchases
Over 90% of participants rely on product reviews before making clothing purchases
Active Searching
Active Searching
Majority of participants do not actively seek out sustainable choices online
Majority of participants do not actively seek out sustainable choices online
Purchase Encouragement
Purchase Encouragement
Responsible labor practices and cruelty-free brands ranked as the most encouraging features for participants to buy sustainably
Responsible labor practices and cruelty-free brands ranked as the most encouraging features for participants to buy sustainably
View the full research process and analysis here:
View the full research process and analysis here:
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define
define
define
With all the information gathered, I could now more effectively empathize with users' perspectives and view Tailrd’s potential through their lens.
To clearly define the product’s audience & their core needs, and to keep stakeholders aligned on who we are designing for & why, three distinct personas were developed based on feedback received from the user survey.
With all the information gathered, I could now more effectively empathize with users' perspectives and view Tailrd’s potential through their lens.
To clearly define the product’s audience & their core needs, and to keep stakeholders aligned on who we are designing for & why, three distinct personas were developed based on feedback received from the user survey.
jenna
“If someone has the knowledge and the means to shop sustainably, I simply don’t understand why they wouldn’t.”
jenna
“If someone has the knowledge and the means to shop sustainably, I simply don’t understand why not.”
jenna
“If someone has the knowledge and the means to shop sustainably, I simply don’t understand why they wouldn’t.”
camille
"For me, fashion is my voice. I express myself through my clothes, and advocate for change through the brands I support.”
camille
"For me, fashion is my voice. I express myself through my clothes, and advocate for change through the brands that I support.”
camille
"For me, fashion is my voice. I express myself through my clothes, and advocate for change through the brands I support.”
ben
“I’m always curious to see how technology can improve our lives, it blows my mind how much it can really change a person.”
ben
“I’m always curious to see how technology can improve our lives, it blows my mind how much it can really change a person.”
ACCOUNTING FOR USERS' STEPS
ACCOUNTING FOR USERS' STEPS
To visualize the processes users might take while using the extension and navigating the website, user journey maps were created for each of our personas. These maps helped to craft memorable and realistic stories that captured the users' experiences, emotions, and pain points at each stage when making purchasing decisions.
Goal: Ensure a user-focused design by illustrating the interactions and touch points users would encounter throughout their specific journey. This approach assisted in identifying opportunities for improving the user experience and ensuring that the final design addressed their needs and expectations effectively.
To visualize the processes users might take while using the extension and navigating the website, user journey maps were created for each of our personas. These maps helped to craft memorable and realistic stories that captured the users' experiences, emotions, and pain points at each stage when making purchasing decisions.
Goal: Ensure a user-focused design by illustrating the interactions and touch points users would encounter throughout their specific journey. This approach assisted in identifying opportunities for improving the user experience and ensuring that the final design addressed their needs and expectations effectively.
IDEATE
IDEATE
Before entering the design phase, I focused on understanding the interactions between users and Tailrd as they attempted to complete tasks using the product’s core features.
Goal: to simplify users' comprehension of the extension's functionalities.
At this stage, detailed user flows were created to map out the optimal paths Tailrd users would take to achieve their goals. These flows provided a clear visualization of the user journey, ensuring that every interaction was intuitive and seamless.
Before entering the design phase, I focused on understanding the interactions between users and Tailrd as they attempted to complete tasks using the product’s core features.
Goal: to simplify users' comprehension of the extension's functionalities.
At this stage, detailed user flows were created to map out the optimal paths Tailrd users would take to achieve their goals. These flows provided a clear visualization of the user journey, ensuring that every interaction was intuitive and seamless.
01.
Objective:"I want to navigate to my wishlist quickly so I can review the sustainable items I’m considering before making a purchase."
01.
Objective:"I want to navigate to my wishlist quickly so I can review the sustainable items I’m considering before making a purchase."
02.
Objective:""I want to input my shopping preferences during my sign up process so that when I start online shopping, Tailrd knows exactly which sustainable alternatives to suggest based on my criteria."
02.
Objective:""I want to input my shopping preferences during my sign up process so that when I start online shopping, Tailrd knows exactly which sustainable alternatives to suggest based on my criteria."
03.
Objective:"While browsing a non-sustainable product, I want Tailrd to show me a pop-up with more sustainable alternatives, so I can choose to view and consider those eco-friendly options instead."
03.
Objective:"While browsing a non-sustainable product, I want Tailrd to show me a pop-up with more sustainable alternatives, so I can choose to view and consider those eco-friendly options instead."
building hierarchy
building hierarchy
The original information hierarchy of Tailrd was aimed to align with the goals of users, facilitating their ability to quickly find and engage with core functionalities of the site, such as utilizing their account wishlist and searching for brands' sustainability practices.
However, after launching and analyzing results of the closed card sort, there were considerable adjustments that needed to be made to the sitemap in order to create a more user-friendly product that is easily understood by shoppers. Resulting from these findings, three main revisions needed to be made in order to enhance usability and overall user satisfaction.
The original information hierarchy of Tailrd was aimed to align with the goals of users, facilitating their ability to quickly find and engage with core functionalities of the site, such as utilizing their account wishlist and searching for brands' sustainability practices.
However, after launching and analyzing results of the closed card sort, there were considerable adjustments that needed to be made to the sitemap in order to create a more user-friendly product that is easily understood by shoppers. Resulting from these findings, three main revisions needed to be made in order to enhance usability and overall user satisfaction.
METHOD
METHOD
closed CARD SORT
closed CARD SORT
TYPE
TYPE
VIRTUAL
VIRTUAL
PARTICIPANTS
PARTICIPANTS
seven
seven
INSIGHTS AND REVISIONS
INSIGHTS AND REVISIONS
Dashboard Introduction
Dashboard Introduction
Analyzing the feedback, I changed the "Store" section to a more user-centric "Dashboard." This adjustment reflects a focus on creating a personalized user experience, where users can easily access and manage their shopping habits and sustainable fashion preferences from a central hub. This change aligns with the goal of helping users make more informed and sustainable shopping choices by providing a holistic view of their shopping activities.
Analyzing the feedback, I changed the "Store" section to a more user-centric "Dashboard." This adjustment reflects a focus on creating a personalized user experience, where users can easily access and manage their shopping habits and sustainable fashion preferences from a central hub. This change aligns with the goal of helping users make more informed and sustainable shopping choices by providing a holistic view of their shopping activities.
Closet Expansion
Closet Expansion
The "My Favorites" section was transformed into "My Closet," with additional features such as "Brand Profile" and "Past Purchases." This revision not only enhances user engagement by allowing them to interact more deeply with the brands they favor but also helps users track and manage their sustainable shopping practices more effectively. By including "Past Purchases," the revised sitemap offers users a way to reflect on their shopping history, potentially reinforcing sustainable habits.
The "My Favorites" section was transformed into "My Closet," with additional features such as "Brand Profile" and "Past Purchases." This revision not only enhances user engagement by allowing them to interact more deeply with the brands they favor but also helps users track and manage their sustainable shopping practices more effectively. By including "Past Purchases," the revised sitemap offers users a way to reflect on their shopping history, potentially reinforcing sustainable habits.
Account Customization
Account Customization
The "Account" section was expanded to include "My Impact," "My Stores," and "Rewards," which were not present in the original sitemap. This enhancement demonstrates a commitment to providing users with more control over their account settings and personalization, as well as recognizing and rewarding sustainable shopping behaviors. The addition of "My Impact" specifically ties into Tailrd's mission of promoting sustainability, allowing users to see the direct results of their choices.
The "Account" section was expanded to include "My Impact," "My Stores," and "Rewards," which were not present in the original sitemap. This enhancement demonstrates a commitment to providing users with more control over their account settings and personalization, as well as recognizing and rewarding sustainable shopping behaviors. The addition of "My Impact" specifically ties into Tailrd's mission of promoting sustainability, allowing users to see the direct results of their choices.
Original Sitemap
Original Sitemap
Revised Sitemap
Revised Sitemap
design
design
In the Design stage of developing Tailrd, I transformed user insights into actionable design solutions, beginning with wireframing and progressing through low to high-fidelity prototypes. This phase was all about translating ideas into visual representations, refining user flows, and ensuring that every design decision aligned with Tailrd's mission to empower users in making sustainable fashion choices. The evolution from sketches to detailed prototypes showcases how user-centered design principles were applied to create an intuitive, engaging, and impactful user experience.
In the Design stage of developing Tailrd, I transformed user insights into actionable design solutions, beginning with wireframing and progressing through low to high-fidelity prototypes. This phase was all about translating ideas into visual representations, refining user flows, and ensuring that every design decision aligned with Tailrd's mission to empower users in making sustainable fashion choices. The evolution from sketches to detailed prototypes showcases how user-centered design principles were applied to create an intuitive, engaging, and impactful user experience.
Low
Low
Medium
Medium
High
High
Low
Low
Medium
Medium
High
High
Low
Low
Medium
Medium
High
High
style guide
style guide
COLOR PALETTE
COLOR PALETTE
#000000
Primary
Primary
#FFFFF
Secondary
Secondary
#A38B7C
Accent
Accent
#5DA25C
Success
Success
#E89E48
Warning
Warning
#E14343
Error
Error
TYPOGRAPHY
TYPOGRAPHY
Display and Heading: Prata
Body: Montserrat
Display & Heading: Prata
Body: Montserrat
PRATA
ABCDEFGHIJKLMNOPQRSTUVWXYX
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYX
COPY
COPY
The copy and language of Tailrd should be clear, engaging, and empowering. Use an approachable tone that resonates with users who care about ethical and sustainable shopping. Prioritize transparency, offering insights into sustainability practices without overwhelming jargon. Encourage positive actions with motivational and inclusive language, emphasizing the impact of thoughtful choices. Keep the messaging concise yet informative, guiding users through their shopping journey with confidence and a sense of purpose.
The copy and language of Tailrd should be clear, engaging, and empowering. Use an approachable tone that resonates with users who care about ethical and sustainable shopping. Prioritize transparency, offering insights into sustainability practices without overwhelming jargon. Encourage positive actions with motivational and inclusive language, emphasizing the impact of thoughtful choices. Keep the messaging concise yet informative, guiding users through their shopping journey with confidence and a sense of purpose.
View the Tailrd Style Guide here
View the Tailrd Style Guide here
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TEST
TEST
In the testing phase of Tailrd's development, I conducted thorough usability tests with four participants, both virtually and in person, to evaluate the product's effectiveness and user experience. This stage was crucial in identifying pain points, gathering real user feedback, and observing how users interacted with the prototypes in real-world scenarios. The insights gained from these tests guided critical iterations, ensuring that Tailrd not only met but exceeded user expectations in promoting sustainable fashion practices.
In the testing phase of Tailrd's development, I conducted thorough usability tests with four participants, both virtually and in person, to evaluate the product's effectiveness and user experience. This stage was crucial in identifying pain points, gathering real user feedback, and observing how users interacted with the prototypes in real-world scenarios. The insights gained from these tests guided critical iterations, ensuring that Tailrd not only met but exceeded user expectations in promoting sustainable fashion practices.
OBJECTIVES
OBJECTIVES
The goal of this study was to assess the ease of users interacting with Tailrd’s pop up functionality as well as its desktop webpage features. Our primary focus was measuring the learnability and efficiency of completing a task, to determine whether users easily employ Tailrd’s main features.
The goal of this study was to assess the ease of users interacting with Tailrd’s pop up functionality as well as its desktop webpage features. Our primary focus was measuring the learnability and efficiency of completing a task, to determine whether users easily employ Tailrd’s main features.
Successfully Onboard
Successfully Onboard
Objective: Evaluate ease at which a new user is able to sign up through the website and complete the onboarding questionnaire
Question: Can users easily understand how to create an account?
Objective: Evaluate ease at which a new user is able to sign up through the website and complete the onboarding questionnaire
Question: Can users easily understand how to create an account?
View Wishlist Item
View Wishlist Item
Objective: Evaluate if the flow is intuitive for users to quickly access the webpage of a specific item
Question: How efficient is it for users to purchase an item from their wishlist?
Objective: Evaluate if the flow is intuitive for users to quickly access the webpage of a specific item
Question: How efficient is it for users to purchase an item from their wishlist?
Review Alternative Item
Review Alternative Item
Objective: Observe if the participants understand the functionalities of the extension's pop-up feature
Question: Do users realize they can purchase an item through this functionality?
Objective: Observe if the participants understand the functionalities of the extension's pop-up feature
Question: Do users realize they can purchase an item through this functionality?
core feedback
core feedback
Original
Original
Revised
Revised
Evidence: During usability testing, several participants expressed confusion over the certification badges displayed on the pop-up card. They felt the badges alone didn’t provide enough context to understand the product’s sustainability features and benefits.
Evidence: During usability testing, several participants expressed confusion over the certification badges displayed on the pop-up card. They felt the badges alone didn’t provide enough context to understand the product’s sustainability features and benefits.
Revision: In response, I reduced the prominence of the certification badges by making them smaller and enlarging the pop-up card. This allowed more space to include more comprehensive information, such as a detailed comparison chart, helping users better understand the benefits of Tailrd's suggested alternatives.
Revision: In response, I reduced the prominence of the certification badges by making them smaller and enlarging the pop-up card. This allowed more space to include more comprehensive information, such as a detailed comparison chart, helping users better understand the benefits of Tailrd's suggested alternatives.
Lack of impact with selected card information
Lack of impact with selected card information
Evidence: During usability testing, several participants expressed confusion over the rating scale and certification badges displayed on the pop-up card. They felt the badges alone didn’t provide enough context to understand the product’s sustainability features and benefits.
Revision: In response, I replaced the certification badges with more intuitive rating icons. Now, instead of ambiguous badges, users can more easily identify how sustainable this suggested item is. This swap also allowed for space to include more comprehensive information, such as a detailed comparison chart, helping users better understand the overall benefits of Tailrd's suggested alternatives.
Original
Revised
Absence of price visibility on suggested alternatives
Absence of price visibility on suggested alternatives
Original
Original
Revised
Revised
Evidence: During usability testing, some participants tried to exit the sidebar to view the price of Tailrd’s suggested alternative, indicating that the absence of this information on the pop-up card hindered their decision-making process.
Evidence: During usability testing, some participants tried to exit the sidebar to view the price of Tailrd’s suggested alternative, indicating that the absence of this information on the pop-up card hindered their decision-making process.
Revision: To enhance usability, I added the price of the alternative item (as well as reviews) directly to the suggestion card, ensuring users can easily see the cost of the alternative item and more efficiently compare it to the fast-fashion item. Star reviews were additionally included to exhibit a more comprehensive product card overall.
Revision: To enhance usability, I added the price of the alternative item (as well as reviews) directly to the suggestion card, ensuring users can easily see the cost of the alternative item and more efficiently compare it to the fast-fashion item. Star reviews were additionally included to exhibit a more comprehensive product card overall.
Inability to retake the onboarding sustainability quiz
Inability to retake the onboarding sustainability quiz
Original
Original
Revised
Revised
Evidence: Participants expressed uncertainty about how to retake the sustainability quiz or update their answers, questioning whether there was an option to revisit the quiz.
Evidence: Participants expressed uncertainty about how to retake the sustainability quiz or update their answers, questioning whether there was an option to revisit the quiz.
Revision: This was addressed by adding a feature directly beneath users' results that allows users to retake their quiz. Additionally, a left-pointing chevron was incorporated on the quiz question cards to indicate that users can navigate back to previous questions and change their answers if needed.
Revision: This was addressed by adding a feature directly beneath users' results that allows users to retake their quiz. Additionally, a left-pointing chevron was incorporated on the quiz question cards to indicate that users can navigate back to previous questions and change their answers if needed.
test conclusions
test conclusions
The usability testing for Tailrd provided valuable insights into how users interact with the product, guiding essential revisions that move us closer to achieving a Minimum Viable Product. By integrating user feedback, I addressed key usability challenges that could have hindered the product's overall effectiveness and user satisfaction. For instance, incorporating the price of suggested alternatives directly into the pop-up card not only simplifies the decision-making process for users but also aligns with the product’s goal of providing transparent and accessible sustainable shopping options.
The introduction of a retake option for the sustainability quiz empowers users to continually refine their impact scores, fostering ongoing engagement with the app. Additionally, the revision of the certification badges ensures that critical sustainability information is communicated more effectively, enhancing the product’s educational value. These changes are crucial steps in refining Tailrd's core features, ensuring that the app is not only functional but also resonates with users' needs and expectations, setting a strong foundation for the MVP and beyond.
The usability testing for Tailrd provided valuable insights into how users interact with the product, guiding essential revisions that move us closer to achieving a Minimum Viable Product. By integrating user feedback, I addressed key usability challenges that could have hindered the product's overall effectiveness and user satisfaction. For instance, incorporating the price of suggested alternatives directly into the pop-up card not only simplifies the decision-making process for users but also aligns with the product’s goal of providing transparent and accessible sustainable shopping options.
The introduction of a retake option for the sustainability quiz empowers users to continually refine their impact scores, fostering ongoing engagement with the app. Additionally, the revision of the certification badges ensures that critical sustainability information is communicated more effectively, enhancing the product’s educational value. These changes are crucial steps in refining Tailrd's core features, ensuring that the app is not only functional but also resonates with users' needs and expectations, setting a strong foundation for the MVP and beyond.
See the full test report here
See the full test report here
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Minimum viable product
Minimum viable product
Refinements, implementation, and the path to success
Following a thorough analysis of usability testing and incorporating feedback from both users and design professionals, Tailrd underwent several strategic revisions to better align with user needs and product objectives. With these enhancements in place, the core features of the product were solidified, paving the way for a polished MVP. The MVP encapsulates the essential functionalities and user experiences necessary for Tailrd to deliver value to its users while setting the stage for future growth and development.
Refinements, implementation, and the path to success
Following a thorough analysis of usability testing and incorporating feedback from both users and design professionals, Tailrd underwent several strategic revisions to better align with user needs and product objectives. With these enhancements in place, the core features of the product were solidified, paving the way for a polished MVP. The MVP encapsulates the essential functionalities and user experiences necessary for Tailrd to deliver value to its users while setting the stage for future growth and development.
What does TAILRD offer?
What does TAILRD offer?
Accessibility
Accessibility
to shop sustainably
to shop sustainably
education
education
on industry impacts
on industry impacts
empowerment
empowerment
to push for change
to push for change
some final mockups
some final mockups
A more sustainable future awaits.
A more sustainable future awaits.
A more sustainable future awaits.
test it out
test it out
reflections
reflections
Tailrd's commitment to transparent and sustainable fashion mirrors my own growth as a UX Designer. Just as Tailrd strives to empower users with honest information about their fashion choices, designing Tailrd pushed me to address the complexities of user needs and sustainability in a meaningful way. One of the major challenges was creating a user experience that seamlessly integrates ethical considerations with personalized shopping features. Balancing the desire for a detailed and engaging user journey with the need for clear, actionable sustainability insights was a multilayered task. Through my design thinking process, I deepened my understanding of how to craft solutions that not only meet user expectations but also drive positive change in their shopping habits. The iterative design and user feedback process was instrumental in refining Tailrd's features, ensuring that the product not only aligns with its mission but also delivers real value to its users. Tailrd represents more than just a product; it’s a reflection of my commitment to creating designs that foster transparency and support sustainable practices.
Tailrd's commitment to transparent and sustainable fashion mirrors my own growth as a UX Designer. Just as Tailrd strives to empower users with honest information about their fashion choices, designing Tailrd pushed me to address the complexities of user needs and sustainability in a meaningful way. One of the major challenges was creating a user experience that seamlessly integrates ethical considerations with personalized shopping features. Balancing the desire for a detailed and engaging user journey with the need for clear, actionable sustainability insights was a multilayered task. Through my design thinking process, I deepened my understanding of how to craft solutions that not only meet user expectations but also drive positive change in their shopping habits. The iterative design and user feedback process was instrumental in refining Tailrd's features, ensuring that the product not only aligns with its mission but also delivers real value to its users. Tailrd represents more than just a product; it’s a reflection of my commitment to creating designs that foster transparency and support sustainable practices.
next steps
next steps
Looking ahead, Tailrd plans to deepen its use of AI by developing advanced predictive analytics to forecast emerging sustainable fashion trends and enhance its recommendation system. This could include identifying and suggesting lesser-known ethical brands that align with user preferences. Additionally, we aim to leverage AI to personalize email marketing efforts, delivering targeted content and offers based on individual user behaviors and preferences. To expand Tailrd’s reach, we will explore strategic partnerships for cross-promotion and exclusive discounts, providing added value to our users. Finally, we are considering the potential for a dedicated app to offer a more immersive and integrated experience, making it easier for users to engage with sustainable fashion on the go and stay connected with their eco-friendly shopping journey.
Looking ahead, Tailrd plans to deepen its use of AI by developing advanced predictive analytics to forecast emerging sustainable fashion trends and enhance its recommendation system. This could include identifying and suggesting lesser-known ethical brands that align with user preferences. Additionally, we aim to leverage AI to personalize email marketing efforts, delivering targeted content and offers based on individual user behaviors and preferences. To expand Tailrd’s reach, we will explore strategic partnerships for cross-promotion and exclusive discounts, providing added value to our users. Finally, we are considering the potential for a dedicated app to offer a more immersive and integrated experience, making it easier for users to engage with sustainable fashion on the go and stay connected with their eco-friendly shopping journey.
More Works More Works
More Works More Works
More Works More Works
More Works More Works
A.COURTNEY